programmatic advertising

What is Native Advertising? Elements and Contextual vs Native Advertising

Native Advertising is form of paid advertising which blends with webpage content. You might have noticed a post with Sponsored Post, or...

What is Real Time Bidding (RTB)? How Does RTB Work?

Real Time Bidding (RTB) technology to trade the ad inventory on an impression basis through programmatic auctions. RTB technology helps...

Advantages and Disadvantages of Real Time Bidding (RTB)

Real Time Bidding (RTB) technology enables the advertisers and publishers to buy and sell their inventory programmatically. Considering...

Real Time Bidding (RTB) Auction Types

There are three basic auction types that we can see in Real Time Bidding (RTB) where the auction model will be decided by the platform...